Netflix wants to spend up to 15 percent of its content cash on originals

Gigaom

Netflix (s NFLX) wants to spend up to 15 percent of its entire licensing budget on the production of original content within the next few years, according to Chief Content Officer, Ted Sarandos, who said Thursday at the Nomura 3rd Annual U.S. Media & Telecom Summit in New York that the company is going to keep growing its original output over the next few years, with the goal of roughly doubling the number of titles within the next 18 months.

The company is currently spending around five percent of its content money on originals like House of Cards, Hemlock Grove and the new season of Arrested Development. Asked about that show, Sarandos said that the company had extremely high expectations about the initial viewership of the show. “And it met our expectations, and we are thrilled,” he said.

He added that viewers also seem to love the show, despite…

View original post 185 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s